We help Singapore family-owned SMEs professionalise, transfer leadership smoothly, and protect both family harmony and enterprise value.
Good to know: Our services are EDG-approved – eligible companies can get up to 50% grant funding support!
We help Singapore family-owned SMEs professionalise, transfer leadership smoothly, and protect both family harmony and enterprise value.
Good to know: Our services are EDG-approved – eligible companies can get up to 50% grant funding support!
Roles, timeline and contingencies aren’t documented, creating confusion when events happen.
Next-gen isn’t coached or measured against clear competencies; key person risk remains with the founder.
Critical staff leave if there’s no ownership, reward or career pathway — costing customers, know-how, and revenue.
Siblings/cousins disagree on leadership, dividends vs reinvestment, and family members’ roles.
Slow in decision, many issues stuck at bottleneck. Worse when there’s role confusion of two bosses with overlapping authority.
Ownership disputes and unclear governance often disrupt transfers — structures and clear decision rules are essential.
Our specialized advisory service doesn’t just prepare you for the handover– it transforms your business now in ways that create lasting value. Here’s what working with us will do for your business:
1. Most SMEs do not have a clear idea on what Business Consulting is and how it can help their company.
1. Most SMEs do not have a clear idea on what Business Consulting is and how it can help their company.
3. There are SMEs who have engaged Business Consultancy services but failed to see improvement in their business despite the time & money spent.
3. There are SMEs who have engaged Business Consultancy services but failed to see improvement in their business despite the time & money spent.
We use a structured, end-to-end process that’s holistic (strategy, financials, operations, and people) and tailored to your context.








We’ve empowered 100+ clients across diverse industries to grow their revenue by 30% in just 6 months.
Read their wins on our Success Stories page.
Book your Complimentary 30-minute Diagnostic Call today.








































Business Strategy Development
We helped Atelier Tang with market research and customer segmentation to further define their strategic plans for business growth and expansion. Furthermore, we guided them with the development of short and long-term strategies, along with a Business Continuity Plan. Processes were also set up to monitor if the targets set for key processes and activities are met.
Customer Strategy
To boost customer experience, we assisted to identify their customer touchpoints and set up respective KPIs for each of them. In addition, we enhanced the flow of their customer complaint and feedback process after identifying existing issues. With our help, they are now more confident in the quality of service provided to clients.
Process Management
Another area we looked into was the reorganisation of their system for business operations. This led to higher accountability and transparency in the tasks handled by employees and also ensured that they will abide by the regulations.
When the Covid-19 pandemic landed on Singapore’s shores, and subsequently led to a Circuit Breaker, many businesses were badly hit. The management of Atelier Tang was worried and unsure of how to improve the company and minimise the pandemic’s impact on their business.
Business Strategy Development
We helped Atelier Tang with market research and customer segmentation to further define their strategic plans for business growth and expansion. Furthermore, we guided them with the development of short and long-term strategies, along with a Business Continuity Plan. Processes were also set up to monitor if the targets set for key processes and activities are met.
Customer Strategy
To boost customer experience, we assisted to identify their customer touchpoints and set up respective KPIs for each of them. In addition, we enhanced the flow of their customer complaint and feedback process after identifying existing issues. With our help, they are now more confident in the quality of service provided to clients.
Process Management
Another area we looked into was the reorganisation of their system for business operations. This led to higher accountability and transparency in the tasks handled by employees and also ensured that they will abide by the regulations.
Process Management
To help Saga to kickstart its digital journey, a Value Stream Mapping (VSM) study was conducted for Saga where all the important steps of the work processes to deliver value from start to end of the production were identified and scrutinised. This helped Saga identify the bottlenecks of their processes and the areas for automation and process enhancements.
Besides that, we advised them to develop Standard Work Instructions (SWIs) to improve comprehension & retention of procedural information.
Business Strategy Development
We assisted to build up a proper corporate structure & business model that enables scalability. On top of that, we helped to lay out strategic plans for business transformation.
We also recommended expanding their product portfolio by leveraging on several factors that impact consumers’ food purchasing decisions today in Singapore:
Elder-friendly & health consciousness – Functional foods for Asia’s ageing population have been identified as a core growth opportunity for firms in Singapore.
RTE (ready-to-eat) or ‘quick meal’ – Covid-19 has led to a considerably shift in the buying patterns of consumers ranging from basic necessities to high-value items like packed food items, processed food, snacks, etc. There was a significant spike in the demand for packaged food products like biscuits and instant noodles, resulting in an increase in the average purchase value per customer.
Customer Strategy
We discovered that Saga Foodstuffs did not tap on digital platforms and e-commerce channels to reach out to a growing base of online shoppers and customers.
To ride on the digitalisation wave, we proposed to establish a Flagship Store at online marketplaces such as Lazada and/or Shopee. The benefits of selling on these two leading platforms is that Saga can cater to the needs of buyers more effectively (better shipping terms, for example), and the availability of multiple payment options potentially attract more customers.
To help Saga with the selection, a comparison was made between Shopee & Lazada, to which Saga considered these platforms as complementary instead of separate channels.
Saga then leveraged on such platforms by using a small initial investment to test new market and buyer demands before committing more resources. They could benchmark competitors to see where they stand, and make the necessary adjustments and adaptations.
Human Capital Consulting
In view of their ageing workforce, we recommended a Mature Talent Programme to facilitate knowledge transfer from older, more experienced employees to the new batch of younger workers. This will also help ensure higher talent acquisition & retention.
“Through Advanced Consultancy’s assistance, I realised the importance of engaging experts to provide a fresh and neutral perspective to facilitate proper strategic planning and business transformation. I believe that other companies, especially family businesses, would be able to benefit from their help as well.”
– Saga Foodstuffs
Saga Foodstuffs faced an issue of limited product range offering for consumers. Furthermore, there wasn’t a high level of technological adoption in their manufacturing processes, and a gap in tapping on digital platforms to reach out to a growing base of online shoppers and customers.
Process Management
To help Saga to kickstart its digital journey, a Value Stream Mapping (VSM) study was conducted for Saga where all the important steps of the work processes to deliver value from start to end of the production were identified and scrutinised. This helped Saga identify the bottlenecks of their processes and the areas for automation and process enhancements.
Besides that, we advised them to develop Standard Work Instructions (SWIs) to improve comprehension & retention of procedural information.
Business Strategy Development
We assisted to build up a proper corporate structure & business model that enables scalability. On top of that, we helped to lay out strategic plans for business transformation.
We also recommended expanding their product portfolio by leveraging on several factors that impact consumers’ food purchasing decisions today in Singapore:
Elder-friendly & health consciousness – Functional foods for Asia’s ageing population have been identified as a core growth opportunity for firms in Singapore.
RTE (ready-to-eat) or ‘quick meal’ – Covid-19 has led to a considerably shift in the buying patterns of consumers ranging from basic necessities to high-value items like packed food items, processed food, snacks, etc. There was a significant spike in the demand for packaged food products like biscuits and instant noodles, resulting in an increase in the average purchase value per customer.
Customer Strategy
We discovered that Saga Foodstuffs did not tap on digital platforms and e-commerce channels to reach out to a growing base of online shoppers and customers.
To ride on the digitalisation wave, we proposed to establish a Flagship Store at online marketplaces such as Lazada and/or Shopee. The benefits of selling on these two leading platforms is that Saga can cater to the needs of buyers more effectively (better shipping terms, for example), and the availability of multiple payment options potentially attract more customers.
To help Saga with the selection, a comparison was made between Shopee & Lazada, to which Saga considered these platforms as complementary instead of separate channels.
Saga then leveraged on such platforms by using a small initial investment to test new market and buyer demands before committing more resources. They could benchmark competitors to see where they stand, and make the necessary adjustments and adaptations.
Human Capital Consulting
In view of their ageing workforce, we recommended a Mature Talent Programme to facilitate knowledge transfer from older, more experienced employees to the new batch of younger workers. This will also help ensure higher talent acquisition & retention.
Business Strategy Development
While it is important to set targets and achieve them, the overarching plan should always be kept in mind. We established a Work Plan Monitoring Table for the team to monitor and manage the progression of their short and long term strategy plans effectively.
Customer Strategy
To gain a deeper understanding of Crestar’s customers, we worked together to establish the Customer Mapping Framework for both B2B and B2C clients. During the process, we recognised the need to improve service standards at the various customer touch points. Hence, we assisted them to set up a structured complaint management and service recovery system. This has helped to smoothen the overall customer experience and ensure contractual standards are met.
Human Capital Consulting
Through a survey, we assessed the level of employee satisfaction and engagement. From there, we identified possible improvements to be made.
Process Management
By setting up SOPs for key processes from Sales to Logistics, we streamlined Crestar’s workflow and boosted their operational efficiency. We also recommended the adoption of various software to help them embark on digitalisation and better manage the different departments.
Business Strategy Development
While it is important to set targets and achieve them, the overarching plan should always be kept in mind. We established a Work Plan Monitoring Table for the team to monitor and manage the progression of their short and long term strategy plans effectively.
Customer Strategy
To gain a deeper understanding of Crestar’s customers, we worked together to establish the Customer Mapping Framework for both B2B and B2C clients. During the process, we recognised the need to improve service standards at the various customer touch points. Hence, we assisted them to set up a structured complaint management and service recovery system. This has helped to smoothen the overall customer experience and ensure contractual standards are met.
Human Capital Consulting
Through a survey, we assessed the level of employee satisfaction and engagement. From there, we identified possible improvements to be made.
Process Management
By setting up SOPs for key processes from Sales to Logistics, we streamlined Crestar’s workflow and boosted their operational efficiency. We also recommended the adoption of various software to help them embark on digitalisation and better manage the different departments.
Haryono Haryono2020-09-15Had a fantastic experience working with Advanced Safety on the renewal of ISO & bizsafe standards. The consultants were truly professional and provided valuable tips on process improvement. Everything was effectively handled by the group of professionals. Strongly Recommended
Michelle Tan2019-03-26Had a great experience working with Advanced Safety on the renewal of ISO and BizSafe. Both consultants Yivean and Rebecca were very professional and provided valuable tips for the renewals, but also improved our work processes. Everything was well handled by the team and made the whole process pain-less. Thank you for your knowledge and services, look forward to working with the team again.
Jaime Koh2019-03-25Engaged them for Casetrust application. My consultant, Yi Vean, was great. Very responsive, efficient and has good followup. Painless process!
Coey Vertical Green2019-03-21Great service, easy to promulgate the documentation for Bizsafe Renewal.
Dirdin Tan2019-03-21With the guidance from Ms. Sandy Lee and team in gaining our bizSafe accreditation, we like to thank you for the quality of service provided by Advanced Safety & Consultancy. Our team could not be more satisfied with your work and look forward to working with you again. Dirdin Aritec
Robin Lee2019-02-20Advanced Safety & Consultancy consultant Ms. Milcah Lee was a great help in my company achieving our ISO 22000 certification. She is very knowledgeable in food safety, patient, responsive, efficient, professional and has good documentation skills. Highly recommend to appoint her as your consultant. Robin Long Kuan Hung Crocodile Farm Pte Ltd
Serene Ang2019-01-25Yi Vean is a meticulous and patient person. When I'm encountered some ISO queries that she always answered my questions promptly. She did a great job! From Serene Ang, Best Technology Pte Ltd
Louis Tong2019-01-18We engaged Advanced Safety & Consultancy to implement ISO 22000. Milcah and Keliza, as well as their whole team was helpful and professional throughout the whole process. Thank you. Louis Nan Xiang Food Industries
As a leading business consulting firm recognised by Enterprise Singapore, our team of certified management consultants have helped over 1000 SMEs across various industries scale their businesses.
Our unique approach and experience enables us to cut through business issues and tackle core pain points of every company directly. We help to customise systematic solutions for each client based on their current structure, business model and industry.
Contact us for the first round of discussion today.
Served as the lead auditor for management systems at an independent certification body where he trained hundreds of auditors.
Usually 6–8 months for immediate readiness; deeper leadership development and trust building is commonly a 1-2 year program depending on complexity.
Neutral facilitators reduce conflict and speed agreements; the best family enterprises use external advisors to preserve relationships and create clear governance.
Our approach pairs practical capability building. We don’t stop at recommendations; we help implement.
Many projects are grant-supported (EDG) and the ROI of a well-executed succession (avoiding lost value, failed transfers, or business disruption) typically far outweighs the fees.
No. Owner-managed SMEs, founder-run companies and businesses planning MBOs or sales all benefit from a formal succession programme.
Majority of local SMEs will receive up to 50% funding through EDG.
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